The football team at Andy Kerr Stadium
An Inside Higher Education article titled “” talks about the social media strategy for athletes at °IJʿ.
“People who use social media should have a goal,” said °IJʿ’s Manager of Media Communications Matt Hames. “…Use Twitter, use social media in a positive way. Understand that you have a goal. Think of it that you’re marketing yourself, and your goal is to get noticed by recruiters.”
While the article talks about athletes and social media, the rule for all students should be the same: instead of fearing it, have a goal of adding value to your four years at °IJʿ. Use to become a subject expert. Use LinkedIn to advance your ideas, and LinkedIn’s new as a way to connect with alumni and professionals in your chosen field.
“It’s your brand, and you control it,” said Hames.
What do you think about your brand and social media? Do you have goals? How can it advance your career objectives?